Bruce Prichard replaces Eric Bischoff as WWE SmackDown executive director
The development comes just two weeks after the show was launched on Fox network brand. This was revealed in a press release made by WWE officials in a promotion on Tuesday.
“Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling.Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality.” the WWE statement read.
The new executive director, 56-Year old Bruce Prichard, has worked with McMahon’s right hand for over 20 years until 2008, and was rehired in February as a member of the creative team.